Spreading Ink

Verdin Marketing Ink

Local Marketing Firm Bucks Economic Trend

Verdin Marketing Ink Announces New Hires, Promotions, and Growth

SAN LUIS OBISPO, CA―Shining a positive light on evidence that the economy is coming back, Verdin Marketing Ink (VMI) recently announced three promotions and one new hire. Two new major clients, the California Space Authority and the San Luis Obispo County Tourism Business Improvement District, represent exciting growth for the company.

Cary Woll joins VMI as a Marketing Specialist, working with such clients as French Hospital, the City of San Luis Obispo’s Shop SLO Dine SLO program, and as part of the team for the SLO County Tourism BID. Carissa Nepstead was promoted from Media Coordinator to Marketing Specialist, now assisting clients including SLO Credit Union, Jack’s Helping Hand and the City of San Luis Obispo’s Office of Neighborhood Services and Utilities Dept. Danielle Taylor has been promoted to Production Coordinator, handling vendor relations, trafficking, and monitoring deadlines. And Nikki Whitlock steps up into a full-time position as Public Relations Assistant upon her graduation from Cal Poly earlier this month.

“The last 12 months have been remarkable,” said VMI President Mary Verdin. “Last July we purchased an office condo and designed it to match the flow of our business and our culture, we’ve partnered with a national ad agency, enabling us to expand our capabilities, and, because community is at the heart of who we are, we’ve now donated almost $200,000 in time and money to local nonprofits organizations since 2003.” Verdin adds that business has been

From left to right, pictured: Mary Verdin, Danielle Taylor, Carissa Nepstead, Nikki Whitlock and Cary Woll

picking up as well, and that the nine-person firm has put systems into place to accommodate their growing list of clients.

Established in 2003, Verdin Marketing Ink is a full service marketing, public relations, and design firm serving local, regional, and national clients with comprehensive marketing plans, award-winning graphic design, plus creative website, social media, and PR services. Since opening its doors, the company has donated time and talent to numerous non-profits, used leading-edge sustainability practices, and this year has won many awards and recognitions from such highly regarded industry groups as the Public Relations Society of America, the Advertising Federation and MarCom. Verdin Marketing is located at 689 Tank Farm Rd., Suite 210 in San Luis Obispo. Visit us online at http://www.VerdinMarketing.com.


July 28, 2010 Posted by | Uncategorized | Leave a comment


San Luis Obispo, CA July 22, 2010 French Hospital Medical Center (FHMC) is proud to announce the recent appointments of two community leaders to our Foundation Board of Directors.

Myraline Morris Whitaker and Reese Davies have joined the 23 member all volunteer Board. Whitaker is the owner/principal of Central Coast of California Hospitality, a hotel management company. Whitaker also founded and oversees the Sister Soldier Project, which sends hair care packages to female soldiers of color serving in the Middle East.

Reese Davies is the President and Chief Administrative Officer of Founders Community Bank. He has been a San Luis Obispo resident his entire life graduating from San Luis Obispo Senior High School in 1960. Davies has spent the past 40 years serving on community and foundation boards.

The FHMC Foundation Board is dedicated to supporting the charitable and community health care mission of the hospital through fundraising and relationship building. These directors represent our community and business leaders, medical staff, and hospital leadership. The Foundation solicits philanthropic gifts, provides stewardship of these

gifts, and grants funds to the hospital to advance the community’s access to health care.

Current Foundation Board members include: Chair of the Board, Bill Thoma, Thoma Electric; Vice Chair, Sandy Dunn, Community Volunteer; Secretary/Treasurer, Patrick O’Hara, R.E. Wacker Associates; President, Alan Iftiniuk, President/CEO, French

Hospital Medical Center; Executive Director, Debby Nicklas; David Arrona, Arrona Financial; Greg Bland, Foundation Board Past Chair, Senior VP- Bank of America; Don Aronson, French Hospital Volunteer Guild President; Lorraine Cagliero, North County Agriculture and Real Estate Entrepreneur; John Dunn, Community Board Chair;  Barbara George, Ed.D, Community Volunteer; Sister Meg Keeler, OSF; Wayne Longcrier, Longcrier & Associates; James Malone, M.D., Chief of Staff, French Hospital Medical Center; June McIvor, Sinsheimer, Juhnke, Lebens & McIvor; Leslie McKinley, Community Volunteer; Nipool Patel, Entrepreneur/Owner Comfort Inn & Suites/Co-Owner Nipa Cellars; Kerry Pollock, Morris and Garritano; Pierre Rademaker, Pierre Rademaker Designs; John Shoals, PG&E and Mayor of Grover Beach; Angela Soll, Community Volunteer; Tom Vendegna, M.D., Central Coast Chest Consultants; Linda Wilson, Wilson & Co. Sotheby’s International Realty; and Honorary Board Members – Louis Tedone, M.D., Retired Pediatrician; and John French, Real Estate Consultant.

About French Hospital Medical Center

Located in San Luis Obispo, California, French Hospital Medical Center is a not-for-profit hospital founded in 1946. Our team of 521 employees and more than 330 physicians work daily to extend the mission of providing compassionate, high quality health care services to San Luis Obispo and the surrounding communities. French Hospital is a member of Catholic Healthcare West, the largest Catholic healthcare system based in the western United States with 42 hospitals and two medical practice groups in California, Arizona and Nevada. To learn more log on towww.frenchmedicalcenter.org

July 22, 2010 Posted by | Uncategorized | 1 Comment

Santa Maria Businesses Gain New Perspective in Banking

American Perspective Bank Now Open in Santa Maria

SAN LUIS OBISPO, CA― Official today, American Perspective Bank (APB) now has a full service office in Santa Maria, located at 2646 Santa Maria Way, Suite 101. The unique business bank is opening to provide concierge service to existing and new clients in Santa Maria and all of Northern Santa Barbara County. APB will host a grand opening for the community on Wednesday, August 4 from 4-6pm, including a Chamber of Commerce ribbon cutting scheduled for 4:30. The event will include refreshments, entertainment, personal tours of the facility and socializing.  Hors d’oeuvres will be served along with a Santa Maria-style barbecue.

“We are already serving a strong client base here in Santa Maria,” said APB Senior Vice President Mike Sell. “With our advanced technology including remote check scanning, remote banking and multiple courier options, we’ve been able to facilitate our clients’ needs very well. With our new office, we will be able to take that to an even higher level.  Existing and new clients will personally have the full APB concierge experience in Santa Maria with seasoned professionals and a high quality well equipped facility.”

Joining Sell at the branch is longtime Santa Maria resident and Branch Manager Rachel Hill, along with Personal Banker Ryan Maxwell. Hill brings over 20 years’ experience and is a long time Santa Maria resident and active member of the community. Maxwell is a Cal Poly Business Administration graduate with over 12 years professional experience in finance and banking.

“I am very pleased that we were able to put together a quality core group leading the Santa Maria team with solid banking experience and many connections to the Santa Maria Valley,” said Sell.

Since 2007, American Perspective Bank serves commercial enterprises, professionals, real estate investors, family business entities, and residents in San Luis Obispo County and Northern Santa Barbara County. Visit them online at www.AmericanPerspectiveBank.com or call (805) 354-7800.

July 21, 2010 Posted by | Uncategorized | Leave a comment

Poetic Justice Project Awarded Arts Grants for Prison Play

SANTA MARIA, CA – The Poetic Justice Project has received funding from the National Endowment for the Arts, the California State Arts Council and the LEF Foundation to take their new play, OFF THE HOOK, on a tour of prison towns beginning next month. The play, set in a California prison, features a cast of formerly incarcerated people, including Alaska Native film star Pius Savage, who plays shaman poet Sparrow Hawk. Mr. Savage’s films include SPIRIT OF THE WIND (later renamed ATTLA), WHITE FANG, BLACK FEATHER, OUT OF THE WILDERNESS and EDGE OF THE WORLD.

A program of the William James Association, based in Santa Cruz, Poetic Justice Project produces original theatre on the Central Coast that examines crime, punishment and redemption. The Project has received a National Endowment for the Arts “Challenge America” grant, a California State Arts Council “Creating Public Value” grant and funding from the LEF Foundation to its Prison Town Tour. The ensemble musical/drama will travel to Sacramento, Fresno, Salinas, Bakersfield, Tehachapi, Redding, Los Angeles and San Diego.

Written by Poetic Justice Project’s artistic director Deborah Tobola, OFF THE HOOK examines the ever-present threat of violence and racial segregation in prison. Separation from family, the danger of becoming too close to others and, finally, the triumph of the human spirit come to life in OFF THE HOOK. All performances will be followed by talkbacks with the audiences.

Bill McLaughlin, a professional actor and director with more than 30 years’ experience in stage and film, is directing the play. The Poetic Justice Project Prison Town Tour opens at The Empty Stage in Bakersfield on Friday, Aug. 13 at 8 p.m., with a matinee Saturday, Aug. 14 at 2 p.m.  at the Beekay Theatre in Tehachapi. OFF THE HOOK plays again at The Empty Space on Saturday, Aug. 14 at 8 p.m. Tickets are $20, available at brownpapertickets.com.

July 20, 2010 Posted by | Uncategorized | Leave a comment

Annual Fundraiser a Major Success for Special Needs Children

Jack’s Helping Hand raised over $130,000 at this year’s BBQ fundraiser.

SAN LUIS OBISPO, CA―A sold-out event, this year’s BBQ fundraiser for special needs children brought in generous donations from attendees. Over $130,000 was raised at an Evening with Jack’s Helping Hand (JHH), which was held at the Santa Margarita Ranch on Saturday, July 10th.  This year’s turnout was the largest the event has seen with over 650 guests. Guests were treated to a delicious barbecue buffet, live music from a mariachi band and the Bangin’ 58’s, a lively auction with the talented auctioneer, Jim Settle and the good company of others who share the passion for assisting special needs children in SLO County.

From wine and art to vacation give-aways, a long list of local individuals and businesses generously donated high value items to make the live auction a success. $91,000 was raised from the live auction alone.

“The money that we raised will support all of our programs that help meet the unmet physical, mental and medical needs of special children and

Sophia, helped by JHH

their families in our community including our Assistance Program, Teen Yoga, Parent Support Group, Little Swimmers, and our Adaptive Toy Lending Libraries,” said Mary Illingworth, Charitable Administrator. “JHH just opened a second Toy Lending Library, Katie’s Korner in Paso Robles. There is a continued need for programs to be closer to North and South County families, we look forward to expanding more of our programs in the future.”

In addition to all the great programs they currently offer, JHH continues to work tirelessly towards the dream of building the Jack Ready Imagination Park in Nipomo. “We are getting closer as we continue to work toward meeting County requirements and anxiously wait to hear back from a state grant that we have applied for which will cover the cost of building the park.” If all goes as planned the park will be completed by sometime in 2011.

Bridget Ready, Nick Tompkins, Matt Quaglino, Steve Maguire, Steve Quaglino, and Paul Ready

Since 2004, Jack’s Helping Hand has been providing help in the way of specialized equipment, transportation to out-of-town specialists, innovative treatments and therapies, plus toys and other devices that help children with all manner of injury and illness to live happier, healthier, fuller lives.  For more information on Jack’s Helping Hand’s current programs and services or to donate, call 547-1914 or log onto www.jackshelpinghand.org.

July 15, 2010 Posted by | Uncategorized | Leave a comment

Rotary de Tolosa Welcomes New Officers and Board of Directors

Service Club announces new Officers and Directors for the 2010-2011 year

SAN LUIS OBISPO, CA — The Rotary Club of San Luis Obispo de Tolosa welcomed the club’s new Officers and Directors on July 7 for the 2010-2011 year. This year’s President Jeff Buckingham will continue the prior year’s focus on collaboration between the three San Luis Obispo Rotary Clubs that led to the creation of the city’s new Community Garden, located at Meadow Park on South St.

Officers for 2010-2011 are as follows:

President:                        Jeff Buckingham

President Elect:             Ali Semon

Vice President:                        Carl Dudley

Club Treasurer:                        Lyle Meek

Back, LtoR: Barry Karlskint, John Callahan, Tim Williams, Mary Verdin, Denny Johansen, Dave Juhnke, Rick Owens Front, LtoR: Karen Skola, Ali Semon, Jeff Buckingham, Bernadette Bernardi, Doug Dalton, Donna Lewis, Lyle Meek

Club Secretary:                        Doug Dalton

Sergeant at Arms:            Tim Williams

Past President:                        Donna Lewis

Directors for 2010-2011 are as follows:

Club Service:            Bernadette Bernardi

Community Service:             John Callahan

International Service:             Dennis E. Johansen

Vocational Service:             Karen Skole

New Generations:            Dave Juhnke

Parliamentarian:            Barry Karlskint

Fundraising:                        Rick Owens

Membership Service:             Carl Dudley

Public Relations:            Mary Verdin

Rotary de Tolosa strives to build connections both within the community and internationally. The club was founded with the focus on supporting the youth of the San Luis Obispo community and, in 2009-2010 alone, gave out more than $15,000 in grants to local organizations that support programs and activities for local youth.

Rotary is an international organization of business and professional leaders who provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace.  There are more than 1.2 million Rotary members, who are part of more than 33,000 chapters worldwide.

For more information on Rotary, please visit Rotary de Tolosa’s website at www.rotarydetolosa.org, or visit the Rotary International website at www.rotary.org.

July 12, 2010 Posted by | Uncategorized | Leave a comment


Upcoming 50th Anniversary Season Features Challenge Grant from PG&E

Thanks to the support of more than 4,000 individual and corporate contributors over the past 12 months, as well as enthusiastic ticket buyers and attendees at more than 30 events, the San Luis Obispo Symphony ended their 2009-2010 Season with a balanced budget. The Symphony generated just over $1.1 million in earned and contributed income for the fiscal year ending June 30, 2010.

“We are delighted to celebrate this milestone with all of our supporters,” says San Luis Obispo Symphony Executive Director Brian Hermanson. “This achievement demonstrates the remarkable resilience and creativity of all involved with the Symphony. The Symphony is invested in this community and continues that investment through all of the exceptional education programs and breathtaking, live performances throughout the county.”

During the Symphony’s 2009-10 season, contributed income from individual gifts, foundation and corporate sponsorships increased by 3.1%.

This achievement comes as the Symphony launches its 50th Anniversary Season in 2010-2011. Highlights of the season will include guest performances by audience favorites, such as cellist Zuill Bailey and soprano Maria Jette, as well as two world premiere performances, including “Celebration” by Grammy-nominated, local composer Craig Russell. The Symphony will also continue its ever-increasing work in education by expanding its Strings in Schools offerings and adding a new ensemble called “SuperBows” to the Youth Symphony program.

The 50th Anniversary Season also marks another milestone for the Symphony’s Education programs –a generous $50,000 Challenge Grant from PG&E.  “The grant fosters a spirit of partnership, supports a shared commitment to education, and provides an opportunity to connect with stakeholders, donors, and the entire community in a concerted effort to expand and sustain valued music education for our youth,” notes Betsy Oltmann, Director of Development. “The PG & E Challenge Grant doubles the donor’s gift and impact with a dollar-for-dollar match for the Symphony’s Music Education programs during the 2010-2011 Season, up to $50,000.”

Along with the popular Classics concerts, held in the Christopher Cohan Center in San Luis Obispo, the Symphony offers performances throughout the county for all ages and continues to refine and expand their extensive, in-depth education programs, including the nationally-acclaimed Music Van, Strings in the Schools, Everyday Etudes and the Youth Symphony.

For more information or to purchase tickets for the upcoming season, please contact the San Luis Obispo Symphony at (805) 543-3533, email staff@slosymphony.com or visit our website at www.slosymphony.com.

July 12, 2010 Posted by | Uncategorized | Leave a comment

Nautical Bean hosts 4th annual Monart Student Art Show

Come support over 30 Central Coast artists as young as 4-years-old

SAN LUIS OBISPO, CA – For the 4th consecutive year, Nautical Bean will host the Monart Student Art show beginning with an opening reception July 3, 2010 at 6 p.m.   Ranging from ages four to 50, the art show will feature more than 30 Monart student artists from various cities along the Central Coast.

Monart School’s owner, Caroline Vaccaro, holds these shows in hopes to “inspire both the young and old, reminding them that a specific age to pursue an artistic passion does not exist.” Furthermore, Vaccaro enjoys giving the students an opportunity to display and show their work. “Showing their accomplishments and viewing their peers accomplishments, gives the students inspiration to continue creating.”

Nautical Bean will display the artists’ work through July 30th.  This family café is located in the Laguna Village Shopping Center on Los Osos Valley Road.

Monart School of the Arts is a national-based drawing program, focusing on creating a comfortable and non-competitive atmosphere, where anyone can experience the magic and joy of artistic expression. Students receive a balance between structured guidance and freedom of expression in order to transcend into successful and independently creative artists. Vaccaro brought Monart to the Central Coast March 2006.

For more information, please contact Caroline Vaccaro at (805) 544-4243 or visit www.slo.monart.com

July 7, 2010 Posted by | Uncategorized | Leave a comment

Meet Elton John’s EyeWear Designer and Support the Food Bank

Trunk show to feature hottest eyewear looks, plus Ray Winston in person

SAN LUIS OBISPO, CA―Known worldwide for his custom-designed, award-winning glasses for Elton John, Ray Winston will be the special guest at a trunk show being held Friday, July 23rd. The public is invited to browse the latest in fashion eyewear from Safilo, featuring Valentino, Juicy Couture, and Carrera, at San Luis Eye Associates Optical Shop from 1:00 to 4:00 p.m. Winston, who has enjoyed a star-studded career creating celebrity eyewear and traveling the globe, will be glad to assist attendees in finding the right “look” for them.

“Whenever people ask me what’s the hottest style right now, I always say it’s whatever looks good on you,” said Winston. “Current styles are really varied, so it’s important to find the one that’s right on you, versus buying whatever’s hot this minute.”

Winston designed the glasses worn by Christopher Reeve as Clark Kent in the first “Superman” movie. He fell in love with eyewear in 1969 when he applied for his first job in San Francisco, a position described only as  “frame salesman.”

“I didn’t know if they meant picture frames or what,” admits Winston, who ended up traveling to London, Paris, and Milan to hone his craft. Today, his private collection of vintage frames dates back 250 years. He has worked with singer Elton John for 38 years.

“We’ll give you $10 off the price of a purchase for every can of food you bring,” said Suzanne Miller, practice administrator at San Luis Eye Associates. “So while you’re having fun picking out great new looks in eye glasses, you’re also supporting the Food Bank.” Attendees can bring up to five cans of food for a maximum $50 discount.

The Optical Shop is located at 689 Tank Farm Road, Suite 100. Please RSVP by calling 781-6167. Everyone who attends the show can enter a drawing to win a pair of fashion sunglasses.

Created in 1995 by the merger of three successful ophthalmology subspecialty practices on the Central Coast, San Luis Eye Associates offers a full range of services, experienced specialists who are leaders in their fields, state-of-the-art equipment, and the latest techniques in eye care. Visit them online at  www.sloeyeassociates.com .

July 6, 2010 Posted by | Uncategorized | Leave a comment

Rotary de Tolosa Names Jeff Priolo as 2009-2010 Rotarian of the Year

The Rotary Club of San Luis Obispo de Tolosa has named their 2009-2010 Rotarian of the Year. Jeff Priolo, broker and vice president at DiBuduo & DeFendis Insurance, is this year’s outstanding Rotarian.

Rotary de Tolosa 2009-2010 President Donna Lewis selected Priolo for the “amazing contributions he has made this year, truly demonstrating what the motto ‘Service Above Self’ means.” Lewis explains that Priolo helped coordinate the Community Movie Night with the other two SLO Rotary Clubs, and was responsible for organizing and overseeing Teen Spree, 4H Presentation Day’s BBQ, Teen Track, and Charitable Giving. Most importantly, he supervised an essential joint project with the SLO Rotary and Daybreak Clubs, the Rotary Community Garden. Furthermore, he teamed up with the Simi Valley Rotary Club for an international project: donating sandals from Sprint Aquatics that were shipped to Honduras.

Jeff Priolo

Priolo served as the Rotary Club President from 1990-1991, was last year’s Programs Chair, and this year’s Community Service Chair. In addition to a remarkable Rotarian and businessman, Priolo is a committed father, husband, surfer, and master blues harmonica player.

Priolo will receive the Paul Harris Recognition to honor his contributions to the club, which is a $1,000 donation made in his name to Rotary International.

Rotary is an organization of business and professional leaders united worldwide, who provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace.  There are over 1.2 million Rotary members, who are part of more than 33,000 chapters worldwide.

For more information on Rotary, please visit Rotary de Tolosa’s website at www.rotarydetolosa.org, or to the Rotary International website at www.rotary.org

July 2, 2010 Posted by | Uncategorized | Leave a comment