Spreading Ink

Verdin Marketing Ink

SLO Credit Union Wins Prestigious Award for Rebranding Campaign

SLO Credit Union wins Campaign of the Year for Branding Campaign

SLO Credit Union (SLOCU) won Campaign of the Year for their Branding Campaign in the Public Relations Society of America (PRSA) Central California Chapter’s 2010 Image Awards. This recognition is the competition’s top award.

Verdin Marketing Ink (VMI) was hired at the end of 2008 to lead the SLO Credit Union in their first-ever marketing efforts. The implementation of the rebranding efforts for the SLOCU produced a focused and cohesive identity, a modern and welcoming website, and a fresh look for the exterior of the branch office in San Luis Obispo.

“The past year and a half of marketing efforts have been a proven success with a 4.2 percent increase in membership growth from 2008 to 2009,” said SLOCU CEO Suzanne Leedale. “Our growth has astonishingly occurred during a tough economic period and is a welcome change from the historical growing decline.” Leedale was named CEO in November, 2007.

Since 1953, the SLO Credit Union has been serving its members with the full range of financial services – from savings and checking accounts to auto loans and home equity lines. Refinancing programs and debt consolidation are also available – all at highly competitive rates. Membership is open to all government employees in SLO County, all SLO Downtown Association Members and many more. For more information on SLO Credit Union, visit www.slocu.com or call 543-5839.

June 29, 2010 Posted by | Uncategorized | Leave a comment

San Luis Obispo Eye Associates

June 29, 2010 Posted by | Uncategorized | Leave a comment


June 29, 2010 Posted by | Uncategorized | Leave a comment

Water & Wastewater Management Element Update Informational Meeting

Dear Community Member,

Please come to an informational meeting regarding an update of the Water and Wastewater Management Element of the City’s General Plan. The Planning Commission provided its input to the update at two public hearings and the next step is to take it to the City Council on July 6, 2010.

We’d like to let you know what has changed in the element. The meeting will give us (the community and City staff) a chance to dialogue about the proposed updates and answer questions you may have prior to the Council meeting.

Q: What is a Water and Wastewater Management Element?

A: It is part of our City’s General Plan and it guides how the City provides water and wastewater service to the community.

Q: Why do we need to update our Water and Wastewater Management Element?

A: The City’s water resources have changed and our water and wastewater policies are out of date.

Q: What should I expect if I attend?

A: Some of the things City staff will present are proposed revisions to water-related policies, reestablishing a reliability reserve, and consideration of setting aside water to account for future siltation losses. We will also be writing down community comments about policies related to water and wastewater and convey this information to the City Council. And we’ll get you out on time!

Please call the Utilities Department at 781-7215 if you have questions. Hope you can attend!

Carrie Mattingly

Utilities Director

June 18, 2010 Posted by | Uncategorized | Leave a comment

Talk Show Host Jenny Jones Surprises Hometown Hero John Baer with Grant to Purchase Instruments for Children’s Music Van

Jenny Jones  selected Arroyo Grande resident John Baer from thousands of applicants to receive a “Jenny’s Heroes” grant.  John requested $4,000 to purchase music instruments for the SLO Symphony’s Music Van, which brings demonstrations to thousands of children each year, allowing them to play the instruments themselves.

From left to right, pictured: Brian Hermanson, John Bear, Maestro Michael Nowak, and Andrea Stoner

John received a surprise phone call from Jenny Jones on Wednesday, June 16, at 12:00 pm and was given the good news.  John is a retired airline pilot, and volunteer at the San Luis Obispo Symphony.

Jenny Jones is giving away $2 million of her own money. Pleas visit www.jennysheroes.com to see how everyday people are using her money to benefit their local communities.

For more information on the SLO Symphony and the Children’s Music Van, visit www.slosymphony.com.

June 16, 2010 Posted by | Uncategorized | Leave a comment

Jack’s Helping Hand Annual Fundraising BBQ

Reserve your table or tickets now for the fourth annual Jack’s Helping Hand barbecue fundraiser to be held at the Santa Margarita Ranch on Saturday, July 10th. The event starts at 4:30 p.m. with wine and appetizers, followed by a sumptuous barbecue dinner. Silent and live auctions with volunteer auctioneer Jim Settle will be held, plus music by “The Bangin’ 58’s.”  Every year, the fundraiser provides much needed donations to support the special needs children in SLO County through the ongoing programs and services that Jack’s Helping Hand is proud to offer.

Tickets are $50 each and all proceeds will benefit Jack’s Helping Hand.

Call 547-1914 for more information or to reserve your tickets today.

Jack’s Helping Hand is a non-profit 501 (c) (3) organization that assists children with illnesses and disabilities, providing special treatments, services, equipment and transportation that are not provided by other sources; or which exceed family financial capabilities.

June 15, 2010 Posted by | Uncategorized | Leave a comment

A Bank By Any Other Name

American Principle Bank announces change in name only

On May 25, shareholders voted to confirm the legal name change from American Principle Bank to American Perspective Bank (APB). That change was made official today, June 10, 2010.

“This is a change in legal name only,” said President and CEO Tom Beene. “We are delighted to be making this change, however, as it better reflects the unique business banking services and localized perspective we offer.” 

American Perspective Bank remains the same company, with no changes in owners, directors, management, or employees; no change in office location or mailing address; no change in phone numbers or bank account numbers. The new Internet address is: www.AmericanPerspectiveBank.com and email addresses are changed to:  Firstname.Lastname@americanperspectivebank.com.

A new website with the new bank name and a redesigned “look” was also launched today. According to Beene, more online banking features and constantly updated financial information make business banking even easier.

American Principle Bank opened its doors in 2007 with the focus on five founding principles: Integrity, Commitment, Expertise, Communication, and Service.

“When I stepped into this position just a few months ago, I was impressed with the strength and resilience of this relatively young bank,” said Beene. “Our strong financial foundation, longstanding board members, and local ownership give us the kind of forward-thinking perspective our clients require to prosper in 2010 and beyond.”

Since 2007, American Principle Bank, now American Perspective Bank, serves commercial enterprises, professionals, real estate investors, family business entities, and residents in San Luis Obispo County and northern Santa Barbara County.  Visit http://www.AmericanPerspectiveBank.com for more information.

June 10, 2010 Posted by | Uncategorized | Leave a comment

Rotary de Tolosa Awards Over $15,000 in Grants To Local Nonprofits

Ten local nonprofits benefit from grants supporting San Luis Obispo’s youth

SAN LUIS OBISPO, CA – In a time when donations are down due to a struggling economy, ten local nonprofit organizations are the recipients of over $15,000 in grants from the Rotary Club of San Luis Obispo de Tolosa. Through grants, Rotary de Tolosa supports projects and services that target the greater San Luis Obispo areas’ youth. Through annual fundraising events, over $15,000 to distribute to local nonprofit organizations, including:

  • Arts Obispo, to support Arts Curriculum Assistance to under-funded elementary schools throughout San Luis Obispo County.
  • Big Brothers & Big Sisters of SLO County, to help fund group activities for children of single, low-income, or incarcerated parents and their volunteer Big Brother or Big Sister.
  • Food Bank Coalition of SLO County, to provide low-income families with food for a healthy and balanced diet.
  • Girl Scouts of CA Central Coast, the world’s preeminent organization dedicated solely to girls where, in an accepting and nurturing environment, girls build character and skills for success in the real world like leadership, strong values, social conscience, and conviction about their own potential and self-worth.
  • Jack’s Helping Hand, to support the Teen Yoga Program, which benefits local teens with physical disabilities.
  • Opera San Luis Obispo, to provide scholarships to children so that they can have a summer opera camp experience, centered on the practices of stage, music, and drama.
  • San Luis Obispo Literacy Council, to purchase books and train members of the community to become volunteer tutors who will teach parents of young children to read and write.
  • San Luis Obispo County YMCA, to support the YMCA No Place for Hate initiative, which enables people to challenge anti-Semitism, racism, homophobia, and all forms of bigotry in their communities and schools.
  • Teach Foundation, to provide unique classroom and enrichment activities that benefit students of the San Luis Costal Unified School District.
  • Youth Outreach of the PAC (YOPAC), to bring rich and diverse performing arts experiences to every student on the Central Coast, and provide invaluable opportunities for students to participate as audience members, performers, and investigators of the performing arts.

For more information, please log onto http://www.rotarydetolosa.org, or to www.rotary.org.

Caption: Ten local nonprofit organizations received grants from Rotary de Tolosa this year. Pictured:

Back row, L to R: Donna Lewis, Rotary de Tolosa President; Cathy Enns, Food Bank of SLO County; Bernadette Bernardi, Literacy Council; John Callahan and Jenifer Rhynes, YMCA; Barbara Radovich and Marta Peluso, Arts Obispo; Judy Philbin, TEACh; Heather Vesterfelt

Front row, L to R: Anna Boyd-Bucy, Big Brothers Big Sisters; Sharon Dobson, Opera SLO; Melody Klemin, YOPAC; Leslie Crawford, Jack’s Helping Hand

June 10, 2010 Posted by | Uncategorized | Leave a comment

San Luis Obispo Youth Symphony Takes to the Road

San Luis Obispo Youth Symphony Takes to the Road

The SLO Youth Symphony will play two out-of-town concerts this month

SAN LUIS OBISPO, CA―This month, the San Luis Obispo Youth Symphony hits the road for a five-day tour from June 21 to June 25 that will include two performances, one in San Diego and one in Santa Barbara. Thirty-seven students from the Concert Orchestra will board the bus, along with their conductor Nancy Nagano, administrative staff and chaperones.

Concert repertoire selected for the tour includes pieces by Strauss, Vivaldi, Rossini, Dvořák, and Beethoven, as well as more contemporary music from the movie Pirates of the Caribbean.

“I am so proud of this orchestra and of how they have all worked hard all year to produce such a wonderful sound,” said Nagano. “Touring is a great way to continue building ensemble skills in young musicians and it should be great fun too!”

The San Diego Concert is scheduled for Tuesday, June 22nd at 3 p.m. at Seaport Village, 849 West Harbor Drive, by the West Plaza Fountain. This outdoor event is free for all and will include some additional “kid-friendly” pieces such as “Chicken Dance” and the “Trisch Trasch Polka.” The Santa Barbara Concert will take place Friday, June 25th at 4 p.m. at First Presbyterian Church, 21 East Constance Avenue in Santa Barbara. (Donations will be accepted at the door.)

In addition to performing, students will attend a master class at San Diego State University with viola professor, Travis Maril. Other plans include a trip to Sea World, a visit to historic Balboa Park, and attending a private rehearsal at the Music Academy of the West.

Founded in 1965 by Dr. Wachtang “Botso” Korisheli and staffed by conductors and coaches with extensive experience, the San Luis Obispo Youth Symphony provides an excellent environment for young musicians to develop their skills through symphonic and chamber music training.  The Concert Orchestra is the most advanced ensemble within the Youth Symphony and includes students ranging in age from thirteen to eighteen. For more information about the San Luis Obispo Youth Symphony, please visit their website at www.sloyouthsymphony.org or call (805) 543-3533.

June 10, 2010 Posted by | Uncategorized | Leave a comment

New Hearing Aid is Completely Invisible and Removable

Advanced Hearing Aid Center now offers ground-breaking hearing instrument

Advanced Hearing Aid Center now offers a ground-breaking new product―the first-ever 100% invisible hearing aid. Hearing specialist Aaron Marquis has just completed the intensive, hands-on training at Eden Prairie, Minnesota that allows him to fit and dispense Audibel’s new “Invisibel™” hearing aid.

“One of the main reasons why people hesitate to correct their hearing loss is because they don’t want their hearing aids to be visible,” said Marquis, a Board Certified Audiosprosthologist. “This new device is 100% invisible and undetectable in the ear.”

This invisible-in-the-canal (IIC) hearing aid lives in the second bend of the ear, but unlike previous versions of this type of aid, the “Invisibel” is removable. Past versions that were not removable posed issues with battery replacement and overall health of the ear. This one is designed to be removed daily, eliminating those concerns.

“Not every patient is a good candidate for this new hearing aid,” cautioned Anja Sedar-Marquis, Patient Care Manager with Advanced Hearing Aid Center. “We encourage anyone interested in this device to schedule a consultation to be sure they meet the fitting criteria for an IIC hearing aid.”

Backed by over 35 years experience, Advanced Hearing Aid Center offers hearing evaluations, video ear inspections, custom hearing protection, hearing instrument fittings, and aural rehabilitation. Aaron Marquis is the only Board Certified Specialist on the Central Coast with a Master’s Certificate in Auditory Prosthetics. Call 805.544-EARS (3277) for more information. Visit www.AdvancedHearingSLO.com or stop by the office at 1495 Palm Street in San Luis Obispo.

June 10, 2010 Posted by | Uncategorized | 1 Comment