Spreading Ink

Verdin Marketing Ink

Shop & Dine in San Luis Obispo for Mother’s Day!

April 30, 2010 Posted by | Uncategorized | Leave a comment

Celebrate Cinco de Mayo and Help Big Brothers Big Sisters

Old Juan’s Cantina donates portion of proceeds to local nonprofit

On May 5, 1862, Mexican soldiers defeated the French at the town of Puebla, Mexico. Nearly a century and a half later, the victory is still celebrated at Old Juan’s Cantina in Oceano. Families throughout the county are encouraged to join the party, because for every combination plate they order, other families will benefit. One dollar will be donated to the local chapter of Big Brothers Big Sisters for every combination plate sold between May 1 and May 5.

“We’ve always been a family-friendly restaurant,” said Eva Verdin, “so it makes us really happy to be supporting an organization like Big Brothers Big Sisters, that does such wonderful work for families.” Verdin hopes this first-time event will raise awareness as well as funds for the organization.

Big Brothers Big Sisters helps vulnerable children of single, low-income and/or incarcerated parents succeed through one-on-one relationships with carefully screened and trained volunteers. Since opening for service in 1995, they’ve created more than 1,300 mentor relationships in San Luis Obispo County.

Visit www.oldjuanscantina.com or call (805) 489-5680 for more information.

April 27, 2010 Posted by | Uncategorized | Leave a comment

SLO IPA Campaign and French Hospital Gala Invitation Win International Awards

Verdin Marketing Ink Receives Multiple MarCom Creative Awards

Verdin Marketing Ink (VMI) has received a Platinum MarCom Award for their SLO Select Independent Practice Association (IPA) Marketing Campaign and a Gold Award for the French Hospital Foundation Gala “Satin & Syrah” Invitation, as well as an honorable mention for the SLO County Community Foundation’s 2008 Annual Report, “Supporting Our Community from the Ground, Up.” The awards recognize outstanding work on marketing projects over the past year. These awards are in addition to the six ADDYs VMI won in March of this year.

The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Judges for the awards consist of thousands of creative experts who look for companies whose work exceed a high standard of excellence and serves as a benchmark for the industry.

The MarCom Platinum award is the most prestigious of the awards and is given to those applicants judged to be among the most outstanding entries in the competition. VMI received the Platinum award for SLO Select IPA’s recent marketing campaign. The several month promotion of the doctor group helped establish a community wide reputation for their excellent service and commitment to the local community through the use of print ads, direct mailers, and a new, comprehensive website.

MarCom Gold awards are given to those applicants judged to exceed the high standards of the industry norm and was given to VMI for the invitation created for the French Hospital Medical Center Foundation Gala. The invitation for the occasion titled “Satin & Syrah” introduced the event with an elegant and classy feel by designing a wine label to place electronically on custom photography, that included all the details of the event.

An honorable mention was also given to the San Luis Obispo County Community Foundation Annual Report, which had a theme of sustainability, both in terms of organizations and our environment. This was the first year the Foundation directed readers to their website for full stories of impact about their donors and funds.

Verdin Marketing Ink is located at 689 Tank Farm Road Suite 210 in San Luis Obispo and serves clients throughout the county, including American Principle Bank, Rizzoli’s Automotive and Blue Rooster Telecom. The firm was started in 2003 and offers full service marketing and public relations services to a diverse list of local and regional clients. Visit them online at www.verdinmarketing.com.

April 27, 2010 Posted by | Uncategorized | Leave a comment

More Diamond for the Dollar

KJon's logo

New Cutting Techniques Offer Consumers New Choices

At a time when consumers are looking more closely at value in their purchases, there is a brand new diamond that achieves a striking blend of brilliance and size.  FireMark has perfected a new cutting technique that produces a Princess Cut diamond they call “the most perfectly cut princess diamond in all the world.”  Locally, FireMark diamonds are available exclusively at K-Jon’s Fine Jewelers in Atascadero.

The patent pending “Double Crown” with additional facets and distinctive angles used by FireMark give each princess cut diamond optimum light performance, prompting both the Gemological Institute of America—the world’s foremost diamond authority—and the Gem Certification & Assurance Lab to give them “excellent” ratings in light performance.

“Brilliant rounds are known for their ability to deliver 95% scintillating light to the naked eye,” explains K-Jon’s Stan Sherwin, Certified Graduate Gemologist. “Typical princess cut stones deliver only 85% on average. But FireMark princess cuts equal brilliant rounds, delivering an average of 95% of white and colored light to the naked eye.”

FireMark’s cutting technique also improves the actual size of each stone, not just the appearance of size.  For example, the typical 1-carat brilliant round is 5.4 mm in diameter, while the 1-carat FireMark princess cut is 5.7 mm across.

“In today’s economy, people are looking more carefully at the choices they make, especially when it comes to items they want to last a lifetime,” Sherwin said. “We are really excited about offering these dazzling diamonds, at a price more people can afford.”

FireMark diamonds are not available on the internet or at chain jewelry stores, but can be found only at a limited number of authorized retail jewelers. K-Jon’s Fine Jewelers is located at 5255 El Camino Real in Atascadero. For more information, call 805.466.7248. Or visit www.kjons.com.

April 23, 2010 Posted by | Uncategorized | Leave a comment

Local Eye Doctor Gives Gift of Better Vision to Needy in SLO County

SLO EYE logo

SLO Eye Associates Collaborates with Medical Missionaries

A box full of eyeglass frames was donated by SLO Eye Associates to a local medical missionary organization called His Healing Hands earlier this month. The frames will be used to give the gift of improved vision to people in remote and impoverished areas of the world. And now the mission will be serving the needy here at home, with help from SLO Eye Associate physician Dr. Larry Baldwin.

Originally formed in 2002 to provide frontline medical services to people in nations such as China, Romania, Uganda, and Cambodia, His Healing Hands has recently launched a series of clinics to serve those in need right here in San Luis Obispo County. The mission of this Christian-based nonprofit is to “… meet the needs of those people that we are called to reach by organizing, staffing, and supplying volunteer mission teams, sending them into those needy areas in order to provide short-term medical and humanitarian partners to answer their own call to serve.”

In January of this year, Dr. Larry Baldwin of SLO Eye Associates volunteered his time as part of the first Wellness Clinic put on by His Healing Hands and held at First Baptist Church in Paso Robles. “We took a general practitioner, a dermatologist, a chiropractor, and an ophthalmologist with us to provide outreach services to those in our community who don’t have access to medical care,” said Bill Walker, CEO of His Healing Hands.

One of the goals of His Healing Hands is to train volunteers for the field. Dr. Baldwin will part of that effort. He will serve as a volunteer consultant as well as a practitioner.

“Once we are sure we have a model that works,” Walker explained, “we’ll put on Wellness Clinics all over the county, the state, and even other states.” Walker said that watching peoples’ faces light up who have not seen well in decades, or who were born with bad vision, is like watching a miracle unfold.

“I look forward to being involved in this important and rewarding collaboration for years to come,” said Baldwin.

For more information call SLO Eye Associates at (805) 781-9013 or His Healing Hands at (805) 434-3653.

April 23, 2010 Posted by | Uncategorized | Leave a comment

Boogie the Night Away for a Good Cause

“Get On The Bus” program hosts Boogie Ball fundraiser to help unite children with their incarcerated dads

Join in the fun and boogie the night away while helping to raise money for the Get On The Bus program, a nonprofit
organization that helps children reconnect and visit their parents in prison. Now in its fifth year in San Luis Obispo, Get On The Bus has
organized a night of great food and great music for a great cause.

Boogie Ball is a night filled with fun for the whole family.  The event is Saturday, April 24th and will be held at the Elks Lodge in San Luis Obispo,
located at 222 Elks Lane. The evening will start off at 4:30 p.m. with appetizers and no-host cocktails, move into a delicious tri-tip dinner at
6:00 p.m., and then swing into live music from the Boomerang Band. The cost is $20 per person or $75 per family.  Raffle prizes and souvenir photos will
be available all night long. For more information, visit their website at http://www.dinnerdancebus.com <http://www.dinnerdancebus.com&gt; . To purchase tickets
go to their website or send a check to: Light Bulb Logic, 260 Cabrillo Lane, SLO, CA, 93401 with your return or email address.

While reflecting on the impact of Get On The Bus, Sr. Suzanne Jabro, the Executive Director explained, “I am still touched by its power to unite
children with their parents and the powerful emotions that result – teen aged boys cry; little ones play patty cake; mothers kiss and hug their
children; while fathers lift them up into the air.  With almost 200,000 children in California with a parent in state prison, the needs are
tremendous and our work has just begun.”

Get On The Bus is a statewide non-profit program established to unite children with their incarcerated mothers and fathers around Mother’s Day and
Father’s Day. This year, Get On The Bus will bring 60 buses with more than 1,300 children to seven prisons in California.  On June 5th and June 12th,
over 530 children will be transported on 18 buses to visit their dads at the California Men’s Colony.

For more information visit: www.getonthebus.us.

April 16, 2010 Posted by | Uncategorized | Leave a comment




Plans for an estimated $39 million expansion and redesign were revealed by French Hospital Medical Center’s (FHMC) President and CEO, Alan Iftiniuk, during a press conference held on April 6th.  The ambitious project will bring increased patient capacity, needed upgrades, and leading-edge technology to the now 40-year-old facility.

“As the hospital’s reputation for excellence grows,” said Iftiniuk, “so does demand for increased patient capacity, especially in cardiac care. We’ve experienced significant inceases in admits, daily census, and ER visits during the past five years.  A major transformation is critically needed to support state-of-the-art health care delivery, as well as prepare for future innovations in medicine and technology.”

Projections predict admissions will grow by another 35% by 2015, with changing needs and technological advances also growing steadily. “This project will dramatically change the way health care is delivered,” said Iftiniuk.  The plan calls for:

  • A new Cardiac Day Stay Suite with dedicated 12-bed unit
  • A New Intensive Care Suite/ICU Remodel and Redesign expansion to 11 beds
  • New Patient Care Units with an additional 21 beds, including dedicated oncology beds
  • A remodel of the Emergency Department for greater patient privacy and enhanced workflow,  plus a new Stroke Center
  • A new GI/Endoscopy Suite
  • A leading-edge Medical Technology Center with state-of-the-art imaging and diagnostic systems
  • Separate from the project, but important is the transition from paper to paperless EHR  (Electronic Health Records)

Expansion and Redesign

  • A new Health Education Pavillion with nursing and community education classrooms, support group and conference facilities
  • Separate from the expansion but important to the hospital campus is a new 3-story, 43,000-square-foot physicians’ office building with underground parking and conference facilities
  • “As a local physician, perhaps the most exciting component of this plan is our commitment to its visionary technology,” said Jim Malone, MD, FHMC Chief of Staff. “The hospital subscribes to a kind of High Tech-High Touch philosophy that will allow us to continue giving the highly personal, compassionate care we are known for, while adding the best that technology has to offer. The advances that will become standard by the year 2020, French will have in place as early as 2014.”
  • Iftiniuk cited the following reasons for launching the expansion, which he said would be supported by hospital financing and community contributions with a completion date by 2014.
  • French Hospital Medical Center has not undergone a major renovation since original construction 40 years ago. Upgrades to interiors and equipment are long overdue.
  • In the last 5 years, FHMC experienced a 34% increase in admits, a 28% increase in average daily census, and a 19% increase in ER visits. Projected growth in the community dictates the need for additional critical care beds and expanded cardiac, oncology, and other health care services.
  • As FHMC’s line of services expands to meet these changing health care needs, the urgency to develop facilities to support them becomes more evident.
  • Iftiniuk stated that when completed, the project will create “… a whole new patient experience in a technologically advanced hospital.” FHMC is a multiple award-winning hospital and the leading cardiac care facility in the County. Currently in the planning stages, the capital campaign for the project also includes building the existing endowments for the Hearst Cancer Resource Center and Cardiac Care Center.  For more information about the expansion project, call (805) 542-6498.

About French Hospital Medical Center

Located in San Luis Obispo, California, French Hospital Medical Center is a not-for-profit hospital founded in 1946. Our team of 521 employees and more than 330 physicians work daily to extend the mission of providing compassionate, high quality health care services to San Luis Obispo and the surrounding communities. French Hospital is a member of Catholic Healthcare West, the largest Catholic healthcare system based in the western United States with 42 hospitals and two medical practice groups in California, Arizona and Nevada. To learn more log on to www.frenchmedicalcenter.org.

April 6, 2010 Posted by | Uncategorized | Leave a comment

Scouts Earn Merit Badges “Under the Hood” at Rizzoli’s Automotive

Boy and Girl Scouts Get Hands-On Automotive Training

Twenty local Boy Scouts and Girl Scouts recently earned their Automotive Merit Badges after an evening of hands-on instruction at Rizzoli’s Automotive in Santa Maria. An even mix of boys and girls ages 9 to 15 received instruction and were given the chance to change tires, check fluids, and spend time “under the hood” at the Rizzoli’s shop on W. Tama Lane in Santa Maria.

General Manager Bruce Best provided information about vehicle, airbag and child restraint safety, as well as the braking and other automotive systems.

“We tried to give everyone the opportunity to work with an actual vehicle,” said Best, “And it was great seeing just as many girls as boys interested in learning about cars.”

At the end of the evening, each of the 19 participants passed muster and were signed off for their badges.

“My son is an Eagle Scout,” said Best, “and I helped him with his projects, so I enjoyed myself immensely. It was really a joy to spend time with these kids and to help them in the process of earning their merit badges.”

“I’m sure we’ll be doing more of this is in the future,” said Kyle Rizzoli, general manager of the San Luis Obispo shop. “It’s always been important to us to be a part of our communities, and this was such a great way to help            out.”

Family-owned and operated since 1976, Rizzoli’s Automotive services and repairs all makes and models at two locations: 2584 Victoria Lane in San Luis Obispo and 1149 W. Tama Lane in Santa Maria. Visit www.rizzolisautomotive.com for more information.

April 6, 2010 Posted by | Uncategorized | Leave a comment