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Over 600 Coats Distributed Throughout SLO County


San Luis Trust Bank’s third annual coat drive proves successful once more

San Luis Trust Bank demonstrated for the third year in a row that San Luis Obispo is a giving community, collecting coats for the needy in SLO County. This year, the bank banded together with the SLO County Children’s Museum and Assemblyman Sam Blakeslee’s office to expand their collection efforts.

The drive ran from December 1st -19th and the three locations were able to collect a total of 630 coats. The coats were distributed to Arroyo Grande High School, People’s Kitchen of South County, Operation School Bell, the Prado Day Center, South County Case Management, Paso Robles High School Resource Center, SLO County Women’s Shelter and the SAFE Program.

San Luis Trust Bank is a $255 million single branch community bank located in San Luis Obispo, CA, serving the banking needs of businesses and individuals countywide since 1999. As a key resource for the economic growth and vitality of San Luis Obispo County, San Luis Trust Bank directors, management and employees are committed to community support both financially and through volunteerism.

January 30, 2009 Posted by | Uncategorized | Leave a comment

Rizzoli’s Extends Food Drive Past Holidays to Feed More Families in Need

rizzoli_logo_2colorPublic Encouraged to Donate Food Items to Replenish County Food Banks

As news of the worsening economy continues to dominate the airwaves, the number of Californians who go hungry every day rises as well.  Responding to this crisis, Rizzoli’s Automotive has extended their 2nd Annual Holiday Food Drive throughout 2009, ending on December 31st, 2009, and invites the community to join them. They are one of only two drop-off locations in San Luis Obispo for Food Bank donations.

Since November 15, 2008, Rizzoli’s has been collecting non-perishable food items in both their San Luis Obispo and Santa Maria locations. The donations are delivered to the San Luis Obispo and Santa Barbara County Food Banks. To date, they have collected over 700 pounds of food to help feed the hungry in these two counties, which is the equivalent of more than 500 meals.

To show their appreciation, those who contribute at Rizzoli’s will receive a $5 off service or repair voucher good through April 2009. “Last year, we collected almost 800 pounds of food during the holiday season. This year, with so many more people in need, we have decided to extend the drive,” said Kyle Rizzoli, general manager of Rizzoli’s Automotive. “Giving during the holidays is a great thing to do, and we were overwhelmed by the number or our customers and others in the community who contributed to our food drive. We hope that generosity will last beyond the holidays so that those in need can be helped in this New Year as well.”

Rizzoli’s Automotive is located at 2584 Victoria Lane in San Luis Obispo and 1149 W. Tama Lane off Skyway Drive in Santa Maria. Non-perishable food items of any size are welcome.

Rizzoli’s wants to share its success with the community and encourages its customers and fellow residents to take a stand in assisting those in need.
“This week our new U.S. President has asked us all to step up and be of service to get our country back on track,” Rizzoli added. “This drive is one small but important way to answer that call.”

January 30, 2009 Posted by | Uncategorized | Leave a comment

Marketing Firm Proves Positive Correlation Between Generosity and Success

Verdin Marketing Ink celebrates five years of healthy growth, giving back, and 10 awards for excellence
Since opening its doors five years ago last month, Verdin Marketing Ink has outgrown two office spaces, acquired nine new staff members, expanded its client base, and garnered 10 awards for excellence in the last three years. Verdin Marketing has also found time to donate over $125,000 in services to local non-profits, proving the adage that what you sow, so shall you reap – even in the competitive world of the advertising business.

Beginning as a one-man shop from a second-floor office in the historic Sinsheimer Brothers building downtown, Verdin Marketing Ink has expanded both its staff and its services and moved to a larger space at Broad and Upham. A second move is planned for the coming year, into their own space that they will design.

“We have a talented staff of 10 now, plus a Cal Poly intern,” said Verdin, “and though our local clients form the majority, we’re also serving a more regional market that includes counties to the east, north and south of San Luis Obispo. It’s been an exciting five years.”

Equipped with 18 years’ experience working with all types of businesses—from hospitality and finance to retail and telecommunications—Verdin has developed a strong reputation in public relations, creative advertising, and the use of leading-edge new media that deliver results. From day one, Verdin has also made it a policy to give back to the community. Each month, the company “adopts” one non-profit and donates a full day’s work to that organization.

“Good marketing is about high standards, quality work, and great service,” said Verdin. “Service that yields results for our clients. That’s been the cornerstone of what we do. And yes, I do think there is a positive correlation between being generous and being successful. While giving back is always its own motive, it’s been proven that businesses who support their communities have experienced great successes. It’s a philosophy that we recommend to our clients all the time.”

Verdin Marketing Ink provides effective advertising and public relations solutions for any business at any budget.

January 20, 2009 Posted by | Uncategorized | Leave a comment

Generous Music Lovers Get Music Van Back On the Road Again

Award-winning Symphony Music Education Program gets boost from private citizens for 24th year of service

Despite daunting setbacks that included losing the van itself, the San Luis Obispo Symphony Board decided that after 23 years of bringing the magic of music into the schools, the Music Van program would be back on the road again for its 24th year – no matter what the cost! When the loss of the van and many of its instruments was announced at a Symphony event last May, a generous private citizen, Claude Hartman, donated his Ford Aerostar to the cause. And John Baer, longtime music education advocate, went to work acquiring the instruments.
“John has worked tirelessly for the past eight months soliciting instrument donations, fixing up used ones, finagling deals with music stores for equipment, and building racks for the van to protect the instruments from damage,” said Andrea Stoner, the Symphony’s Music Education Director.

On January 20th, the San Luis Obispo Symphony Music Van will hit the road once again.  From now until the end of March, the Music Van will bring a bus-load of instruments to all 3rd grade classrooms from Nipomo to San Miguel for an up-close and personal encounter with music.

Led by trained music education docents, many of them Symphony musicians, and assisted by volunteers, the program begins with a brief presentation on the instrument families and a demonstration of each. Then each child is invited to squeak, toot, trill, blast and crash on the violins, cellos, clarinets, trombones, and cymbals that live in the Music Van.

“For some, it may be the first time they ever hold an instrument in their hands,” said Stoner.  “For many it begins a lifelong love affair with music.”
In either case, the Music Van is free to local schools (a PTA donation is suggested), fun for kids, and a great way to introduce children to the wonderful world of orchestral music.

“This year, for the first time, we are without a sponsor to underwrite this
important and popular program,” Stoner remarked. “The cost to the Symphony for this year’s Music Van program is $10,000 needed to cover insurance, stipends to presenters, gas and van maintenance. We welcome private donations to help the Symphony absorb the expense so that this terrific program can continue for years to come.”

Honored last year by the California Teachers Association for its outstanding contribution to education, the Music Van is available only through the middle of March. With just a few available dates left unreserved, schools are encouraged to call Music Van Coordinator Davia Rusco at 805-543-3533, Ext. #107 and book the Music Van for their 3rd grade students.

The Music Van is just one of twelve music education programs offered to Central Coast children and adults by the San Luis Obispo Symphony throughout the year. For more information on the Music Van and the many other programs available, please visit http://www.slosymphony.com.

January 20, 2009 Posted by | Uncategorized | Leave a comment